Keywords are extremely important in online marketing - especially if you rely on search engines for your traffic.
Keywords are the terms people search for when they go to Google to learn about a topic or product or whatever they want to know.
I.e. If your lens is about "dog training" then these are your keywords. People who type in "dog training" in Google or search on your Squidoo lens will be able to find.
This step should have come earlier, but with keywords in your URL lens is very important. If you choose your lens URL so you cannot change this in mind for the next lens you create.
Add tags to your lens title too! This is very important for getting high ranks on Google. Then you have the chance to add keywords in the tags of your lens. These may include anything subject of your lenses to be.
